Wednesday, 28 August 2013


Emily Chang
 With barcodes on nearly every product out there, its a small blessing that intelligent illustrators like Steve Simpson and Emily Chang for the creative barcodes they've pushed into the market.

One of the aspects I love most about these barcodes is that they enhance the packaging and actually blend in with the packet to make it look fun and interesting. (A sure way to sway any consumer into buying.)

The best thing about them is that they still qualify and read like normal barcodes so they're still perfectly functional as well as jazzy; which is exceptionally useful as many brands may not want to waste packaging space with an ugly yet compulsory barcode.