Ikea will make its most extensive ever use of Augmented Reality (AR) when it launches its new mobile Catalogue this month. AR will be used to place its products into customers' rooms to enable them to find their perfect fit. The new app will launch in the Apple App Store and Google Play on 25 August 2013.
The 2014 Ikea Catalogue app (available on iOS and Android) will enable customers to try out 90 products for size (and shape and colour and positioning) in their own homes. The app uses the catalogue itself to judge the approximate scale of the furnishings – measuring the size of the catalogue itself (laid on the floor) in the camera and creating an augmented reality image of the furnishings so it appears correctly in the room.