Saturday, 7 March 2015

Product Designer: Rui Pereira


Rui Pereira is a Portuguese industrial designer best known for his contemporary style and quite alternative design whilst making products. He's teamed up with several other artists in his career to create some amazing designs that I can't help but appreciate and here are just a couple examples:

a) For those who struggle to know how much carbs we need to consume per day and if it's five pieces of fruit or seven now, then the Wheel of Nutrition is the plate for you. This handy plate is essentially a coloured pie chart advising on the portion sizes to have of each different food group. The plates come in three different styles: Diet, Extra Ordinary and Super-size, so you can pick and choose your level of food nutrition dedication. 

Having the different colours on the plate make it both aesthetically pleasing and informative, acting as a subtle reminder that you should eat more greens; and if you turn the plate over, on the ceramic underside is written the colour key for each food group. So if you're a little bit neurotic about what goes in to your body, the Wheel of Nutrition would be a perfect nutritional guide for you. 

b) As a testimony to the way that new companies are launching furniture at as faster than we can chew, Rui Pereira and Ryosuke Fukusada thought it would be ironic to literally 'feed' us our furniture. 

The Furniture Pan allows for the consumer to make cute spongy pieces of furniture that you can sprinkle, top and decorate in any which way, and when you're full of your furniture, you can dispose of it and start all over again; clever, right?

And not to mention how great this would be for making furniture for a ginger bread house! But what I love about Pereira's work here is the outdated use of metal casting, preferring to use traditional methods of design rather than deferring to 3D Printing and other modern styles.

c) Now this has to be probably the best of Rui Pereira's and Ryosuke Fukusada's designing power; Inrou is a solid and powerful backpack capable of keeping your belongings secure.

The two designers dug in to a solid brick of cork to create a hollow big enough to protect a laptop and perfectly shaped the backpack so that it looks less like a chunky block of cork and more like a functional and attractive backpack that I can't help but want to own.

What I like best about Inrou is the way in which the natural material of the cork is on full display, keeping the organic texture of the cork as the main feature; it's simplistic, raw and great at communicating a new for sustainability in today's plastic age.