Friday, 7 November 2014

Lofty Expectations

IKEA took advertising to a whole new level with their climbing wall billboard this September. To celebrate the opening of their 30th store in France, IKEA took the layout of their showroom and made it into a vertical climbing structure for people to interact with. 

They teamed up with agency Ubi Bene to erect this awesome installation that lets people climb and explore on a different axis whilst looking at furniture in a unique way.